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In 1999 it was predicted that offline businesses to continue to be successful would need an online presence. 15 years on and that statement proved to be correct. The online environment is changing, with more and more people using their smartphones and “apps” to get what they need.
That’s why at SMBApplified we are dedicated to created mobile apps that cater for local businesses
7 Reasons Why A Mobile App Can Improve Your Business
Reason One - Customer Visibility
The number one reason is when someone installs a mobile app on their phone, they are visible to their customers at all times. I mean, the stats show on average, people spend more than two hours a day on their mobile devices. Now, granted there are probably only a few applications which make up the bulk of this total usage.
However, it doesn’t change the fact that a user has to scroll through on their phone to find apps that they want to use. So that being said, they’re still going to be scrolling past your company’s app icon. Now whether they open that app you or not is irrelevant, the fact that your logo and your branding is always within their eye shot, subconsciously they’re aware of that and it helps to reinforce your brand
Reason Two - Direct Contact With Your Customer
It creates a direct form of marketing with the user. Now with an app you can have so many different options on it from general info about your business prices, booking forms, loyalty cards and coupons. If you also run a blog you can publish your latest blog feeds onto your app.
But one of the biggest benefits of all is that you can contact your customers directly to their mobile phone, instantly with special promotions that you’re running, maybe coupons that you’ve created or a new loyalty card.
So with push notifications it actually just gives you an instant direct form of contact that can always be used as a little reminder to plant seeds in your customers’ minds about the products and services that business offers.
Reason Three - Coupons & Loyalty Cards
There are countless businesses these days that run loyalty card programmes that use snail mail, coupons, offer sent in the post to people’s doors. And granted it’s still effective but I’ve lost count of how many of the cardboard loyalty cards I’ve lost. I’ve lost count of coupons which have come through my mail box which I want to use but I just forget about it.
I simply forget to bring the coupons with me to the shop. (I never forget to bring my phone out with me though) Now with an app you can digitalise all this by having the loyalty card within the app, you can have the coupons within the app. And not only that, by harnessing the power of push notifications you can send a message making people aware of this.
A push notification message to a user of your app when they enter a certain radius that will send them out a coupon to come into your store, and they’ll get 10% off; which is immensely powerful because you are marketing the people based on the location they are currently at.
If they’re near your store, and they’re thinking about going to another store to buy something which they could buy from yours. When they get a coupon through to their phone that makes it a very easy decision of where they want to go.
Reason Four - Branding & Recognition
The next major point is point four and it’s to help you build branding recognition with your customers. You can use your company logo, you can take your company colours and we can create you an app where customers have value out of having your app on their phone.
Now there are so many different sectors and businesses that you can build this app… an example would be hair salon. You could take photos of some of their your clients haircuts that you’ve done and you can post it onto your mobile app. That becomes valuable because users want to go onto that app and they can see ideas for the next haircut they want. And then it validates that your hair salon is able to do the job that the customer wants you to do
You also have the recognition side of it and the more you can get customers seeing your app, using your app, looking at information in your app, the more they are going to be open to coming back to you for return business, because you’ve built up a level of trust with that customer.
Reason Five - Customer Engagement
It does not matter what you’re selling. You could be selling floors, physiotherapy, coffee, lunch menus and lunch deals at restaurants, dental treatment, styling, home decor… if your users have a way to get the same end result without having to pick up the phone and call you, then it’s going to improve your business.
Let’s say for example, they want to make a booking for a restaurant or they want to make a booking for a massage. Well, then, they can just open up the app on your phone, enter in their booking, select the date, select the time and then they can make that appointment, all without having to pick up the phone. So that’s the level of customer engagement that you want.
Maybe you’ve got some new product lines in; well, you can add them to your catalogue. People can open up your app, look at your catalogue and they can make an appointment to come in. Maybe you’ve got a real estate app and people are looking for properties in a certain area. Or you’ve got an auto car dealership or you sell parts for mountain biking, road biking. So that just creates a better level of engagement with your customer.
Reason Six - Staying Ahead Of The Competition
History shows that offline businesses took a lot longer to get online than what they should have. And the ones who got online first actually got a big jump ahead of their competitors. The mobile apps base is exactly the same. Anyone who runs an offline business, and they’ve done so for a long time, or they’re aware of other people in that particular space, they’ll know that they need a website.
The fact is the MAJORITY of your customers read and research a lot of their information online… the statistics show that the largest percentage of people are using their smartphones and tablets to browse the Internet.
A mobile app is exactly the same concept and it’s growing. So now not only do businesses need a website they also need an app. It just gives you multiple channels to be able to communicate with your customer. The MAJOR benefit of a mobile app is you have the ability you contact your customers at any time
Reason Seven - Creating Loyalty With Your Customer
When you think about how much advertising the average person must see; whether it be TV advertising; whether it would bill boards they drive past; whether it will be advertising at bus shelters, on their Facebook news feed. When they search Google on websites they visit with banner ads; coupons that are posted through the door, I mean, emails they get sent. It’s a lot of space to compete with so when you try to advertise you’re going to slowly… unless you’re right on the ball, you’ll lose… you’ll begin to lose your impact with your customers.
Now if they have your app on their phone, you don’t need to compete with everyone else. You don’t need to compete with anyone else with Facebook ads; you don’t need to compete with anyone else in adword ads because they have their own… you have your own little space on their phone, which is your app. So you’ve got a nice little bit in their pocket where you’re able to communicate with them directly at any point.
So when you’re running an offer, rather than relying on them to look at your fan page or visit your website to see what offer it is you’re running; you can just send the push notification which will alert that user to that offer. So there’s no competing with anyone and that will help to build return business.
Powerful Mobile App Features
Perfect to get feedback and reviews from your customers. A great way to improve your service and build a relationship with your customers
Publish coupons direct to your app and let your customers know about special offers you are running. Great way to ensure you keep getting returning customers
YES! You can have loyalty cards for YOUR business in your mobile app. Loyalty cards are a proven marketing strategy to increase return business
Showcase your branding & logo directly onto your customers smartphone. Your apps will look super professional and impress all your new and old customers.
INSTANTLY contact all customers who have installed your app by sending out a push notification. Great for special offers, events and everything else to drive customers back to your business.
You can send out a push notification based on the their current location… for example.. contact people who are within 3 miles of your store.
You can showcase your business via video galleries or image galleries from within your own mobile app
Click To Call
Users can call your company with the click of a button on their phone
Integrate all your social media profiles directly into your app. A great way to keep your business where it matters most… in front of your customers
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