Mobile Marketing For Real Estate Has Revolutionized The Way Agents Communicate with Buyers
Typically in past marketing for real estate for sale, when you would see property for sale, there would be a sign out front with a “take one” box hanging on the sign, but mobile marketing has changed the way agents market in the 21st century. This would have been the place where agents would put the important information about the listing on a flyer. The flyers would go in the box and potential buyers can get out of the car and take one.
Mobile Marketing Allows The Agent To Follow Up With potential Buyers
The problem with this way of marketing versus mobile marketing is that the agent has, maybe a hundred, missing flyers and not one phone number or email to follow up with the potential buyers that were interested in knowing more about the property. The agent has no way of ever letting those prospects know of a price reductions or other properties that might fit their need better.
Mobile Marketing Means More Sales For The Agent
So, how can text message help create more sales in real estate. It is very simple. An agent will put a “keyword” followed by a “72727? on the sign that is placed in front of the property for sale. When prospective buyers roll by the potential buyers text a “keyword” to the short code, and immediately get detailed home information sent to their mobile phone. More importantly with this mobile marketing strategy, the listing agent (our client) receives the potential buyers’ information in return allowing the agent to send property updates, new listing alerts, promote open houses, and compile referrals to your database.